Twenty London was founded by Yasemin Karani in 2020 in London, in order to cater the needs of brands operating in luxury and fashion industries. Since 2003, her love and admiration for art, jewellery and fashion defined her career path. Having worked for high-end luxury brands from the BMW Group to De Beers and Cartier for 10 years, in 2013 she received an education on fashion and design management in Sda Bocconi in Milano.  Since 2014, she is giving consultancy to brands, which have a unique DNA and craftmanship.